Welcome to Yes Day World
Take Your Inner Shine to the Outer Limits
We’re here to make everyone positively glow.
Our Skin Squad
Meet the Crew That Helps You Shine Through
The Teen Visionary
Coco, Co-Founder & CEO
13-Year-Old Entrepreneur & Skincare Lover
She knew the problem firsthand: the sophisticated beauty products teens crave, collect & TikTok were made for grown-ups—leaving them with irritated skin (and parents). So she created YES DAY, a glow-inducing, mood-boosting collection with juicy ingredients, feel-good scents and cute packaging designed for #GRWM moments.
When Coco isn’t testing products or brainstorming ideas, the Los Angeles teen is playing (maaaybe bickering) with her sisters, hanging with friends, spiking volleyballs, cuddling her 60-lb “lap dog,” doing homework or curating her many skincare products.
The Chemistry Legend
Ron Robinson, Formulator
Award-Winning Cosmetic Chemist
He knew what teen skin needed and didn’t: a go-to routine made for delicate skin barriers—not hand-me-downs from the adult beauty counter. So he developed this gentle but juicy collection, clinically proven to hydrate, strengthen and calm skin in flux, so teens can build healthy, daily skincare habits with products they’re excited to use.
With decades of experience formulating iconic hits for Clinique, La Mer, Lancôme and more, the New York chemist launched his bestselling skincare collection, BeautyStat, in 2019 and also served as chemist-in-residence for Hailey Bieber's Rhode.
“Skincare is my selfcare. YES DAY is for me, my friends and people like us who want to live their boldest, baddest lives. Full of positivity, free of worries.”
— Coco, Co-Founder & CEO
The Sleepover Set
An all-in-one glow set that includes everything you need to share and swap with your BFFs (and still look fresh after 4 hours of sleep).
