Meet Coco: The Teen Who Said Yes To Confidence
Hi! I’m Coco, the co-founder and CEO of YES DAY. (Yes—I’m 13!)
Whenever I walked into a beauty store, I’d ask, “Is there skincare made for people my age?” The answer was always no. Everything was made for adults, not for teen skincare or tween skincare needs. It was either too strong, too basic or too complicated. So I’d buy whatever was trending—and it ended up irritating my skin.
That’s when I realized: if I wanted something that actually worked for me and my friends, I’d have to create it myself.
From Dream It to Do-It
In my family, every birthday is a yes day—a day where the answer is always yes. Yes to fun. Yes to creativity. Yes to being yourself. That tradition inspired me to build YES DAY, safe skincare for kids that helps teens and in-betweens say yes to healthy skin and confidence.
With my mom and award-winning chemist Ron Robinson (the chemist behind Hailey Bieber’s Rhode), we created gentle, clinically tested formulas powered by Yes Magic™: probiotics, hydration magnets & antioxidants that help skin stay calm, hydrated and radiant.
YES DAY Runs in Our Family
YES DAY beauty started at our kitchen table and quickly became a full-on family affair. My mom, Danielle, is our co-CEO. My dad, Damien, is our advisor. And my aunt, Desiree Marr, is our copy director. My sisters, cousins and friends model, test products and give honest feedback. Even my grandparents and uncle help pack boxes!
YES DAY is clean skincare for kids: vegan, cruelty-free, safe for all skin types & tones and (most importantly) made with love.
What YES DAY Means to Me
YES DAY is sincerely yours: skincare founded by a teen, made for teens and clinically tested on teens. But it isn’t just about skincare—it’s about saying YES to being yourself. Because when your skin looks good, you feel good. I hope you love it as much as I do!
P.S. Please join our #YESDAYfam, a happy community where teens and in-betweens develop healthy skin habits, build their confidence and help shape YES DAY products.
