The Story Behind YES DAY: From Family Tradition to Glow Revolution

Why We Named It YES DAY

In Coco’s family, every birthday is a yes day—24 hours where the answer is always yes. Yes to fun, yes to joy, yes to cake for breakfast. That tradition inspired 13-year-old founder Coco Granderson to build something bigger: a brand that helps teens and in-betweens say yes to themselves every day.

Not Just Skincare—Self-Care That Feels Good

YES DAY beauty isn’t just about teen skincare or tween skincare—it’s about creating confidence, building healthy habits and turning daily routines into feel-good rituals. Coco wanted to make products that were clean, fun and designed for skin that’s still figuring itself out. No harsh acids, no complicated steps. Just gentle, effective formulas made for developing skin that boost your skin AND mood.

From Family Fun to Functional Formulas

When Coco was just 11, she noticed the skincare aisle was packed with adult products—and none felt right for her. Together with award-winning chemist Ron Robinson (BeautyStat, Rhode, Estée Lauder), she created YES DAY, a clean, clinically tested brand made specifically for teens and in-betweens.

Each product is powered by Yes Magic,™ a proprietary blend of probiotics, hydration magnets & antioxidants that keeps skin balanced, calm and glowy—even when hormones or stress try to throw it off track. It’s dermatologist-approved, tested on ages 10+ and safe for all skin types and tones.

YES DAY was created to help you shine through. Every formula, every scent, every ingredient is thoughtfully designed to help you feel confident in your routine—and feel good in your YES DAY skin.

Make every day a YES DAY.

P.S. Hey #YESDAYfam! Join our community, a happy place where teens and in-betweens develop healthy skin habits, build their confidence and help shape YES DAY products. Shop now.